Inside the Milkbar x Caribou Launch Event: A Hype Collab with Flavor & Fun
I had the chance to photograph one of the most buzz-worthy brand collabs of the summer: Milkbar x Caribou Coffee, a delicious partnership launched with style, creativity, and a little local star power. Hosted by Media Bridge Advertising, this two-day event was the perfect blend of high-energy marketing and genuine community connection.
With Caribou and Milkbar's creative twist on their collaboration strategy, I really wanted to emphasize the hype with creative point of views through shutter drags and colorgrading
Wilanrie Botha
After the previous night's festivities, Caribou and Milkbar hosted a boudega-style public launch event, where the public was welcomed to enjoy free merchandise and a preview of this summer's tasting menu. People lined up around the block to get a glimpse of this fun collaboration launch with Cristina Tosi, American Chef and owner of Milkbar, in attendance for a book signing
Cristina Tosi by Wilanrie Botha